THE NAME REFLECTED THE VISION OF JEFF BEZOS, TO PRODUCE A LARGE SCALE PHENOMENON LIKE THE AMAZON RIVER

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Source: Google images

Everybody knows about Amazon. We live in a world surrounded by technology. Amazon exemplifies many of the prospects that are available through the use of virtuous technology.

MARKETING ALWAYS STARTS WITH THE CUSTOMER

Amazon has created a meaningful and an emotional relationship between a brand and consumer. It locks many of its customers through meaningful advertisements.

Everyone from our grandparents to the kids of this generation knows that Amazon has the best price on any product, with best and quick shipping worldwide.

Amazon is the largest retailer on the planet earth. One of the key ability for the company’s success is the ability to market its brand and products.

Customer-centric culture→ Amazon has dropped the prices 51 times in most of the cases prior to any competitive pressure. Apart from the reduction in price’s, they also launched new low costs services like Redshift, Aurora, Quick Sight (business intelligent service), EC2 container service (compute container service). They also alert customers when they can save money by introducing service like Trusted Advisor. This resulted in savings of millions of dollars for their customers. And Amazon is the only company who tells their customers how to stop spending money with them.

Amazon uses Digital Marketing approach effectively through all the customer communications.

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Amazon uses RACE framework to provide a simple framework in order to help both large and small businesses.

  • REACH: Detailed approach to SEO
  • INTERACT: Encouraging interactions in social media leads to generating big challenges to online marketers.
  • COVERT: Making relevant recommendations by using personalisation.
  • ENGAGE: Developing long-term relationship with customers.

 

YES, CREATIVE ADVERTISEMENTS MATTER

Amazon bestows in providing a valuable lesson in terms of how can creative advertisements still matter. Amazon leans more towards designing emotional advertisements.

Amazon appears to mainly concentrate on online marketing channels such as portal advertising, email marketing campaigns, associates programs, sponsored search, outdoor and television advertising.

Amazon says, free shipping is not included in marketing expense but they view Amazon prime and free shipping offering as effective worldwide marketing tools. And like said, Amazon continues to offer them indefinitely.

 

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AMAZON MARKETING COMMUNICATIONS

Amazon communications strategy aims to engage customer’s brain.

  1. They believe in increasing traffic to their websites.
  2. Promotion of repeat purchases.
  3. Create awareness of services and products.
  4. Develop product and service revenue opportunities.
  5. And mainly strengthen and broaden the Amazon.com brand name.

Amazon believes that their most effective marketing communications are a focus on continuously improving the customer experience and thus, creating wordofmouth promotions which are very effective in obtaining new customers. This may also encourage repeated customer visits. Amazon uses a strategy of connecting its products with the interest of their customers.

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The online advertising techniques include→ interactive ads on portals, e-mail campaigns, paid search marketing. Amazon also uses “contra-deals” better known as cooperative advertising arrangements with some third party vendors.

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SPONSORING

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PROFESSIONAL ATHLETE SPONSOR

ANDY MACDONALD, Amazon’s first sponsored professional sportsperson. He was competing for summer X-games in Los Angeles.

Brands draw from event’s positive valence and high positive energy

“CUSTOMER OBSESSION”

Their main focus on the customer experience is shown by the way the company consistently outpace the other retailers in ACSI customer satisfaction rating. Customers are capricious creatures. Amazon believes in earning customer loyalty not rewarding it. Most of the customers believe rewards look good. But in reality, rewards look good only from a distance cause when it comes to using the reward points either it takes a lot of time to navigate a complex set of rules or just give up. SO WHAT DOES AMAZON DO? We all know Amazon is very clever…….Well, it offers reward points, yes it does because it participates in credit card issuer reward programs. The real way Amazon secures loyalty is by earning it.

“I have got an email from Amazon a few days ago, that the price of the product I have ordered has dropped. So it is passing the saving to me. It was around few cents but that small amount is why I am a loyal customer.” It was not about the amount but that kind of gesture is what matters. Amazon screams honesty and integrity in just one simple and inexpensive moment.

“AMAZON HAS BECOME THE FASTEST COMPANY EVER TO REACH 100$ BILLION ANNUAL SALES AND THE AMAZON WEB SERVIES REACHING 10$ BILLION ANNUAL SALES. SO HOW DID AMAZON GROW TO WHERE IT IS TODAY? “

Amazon was launched in 1995.

It has started from:

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To this

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References

 

 

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