Being a girl obsessed with the Kardashian-Jenner clan and make-up, this seemed like an ideal marketing strategy to me.
Kylie Jenner, fame “Keeping up with the Kardashians”, who being the youngest of all her siblings and at a young age of 18 has made her name in the fashion and beauty Industry. She has successfully forayed into the fashion and beauty industry with brands like OPI, Sinful Colors, Top Shop and so on.
Kylie Jenner, an 18-year-old entrepreneur and reality TV star, launched her latest Lip Kit this week. (Photo by Dimitrios Kambouris/Getty Images for H&M)
Being a brand in herself and being known for her well-endowed lips, she decided to launch her own personal line of cosmetics. While rumors of Ms. Jenner getting lip fillers were spreading like wild fire, in November 2015, she launched 3 liquid lipsticks on the site kyliecosmetics.com, which when released was sold out in less than a minute leading to the website crashing…… something many brands can only dream off.
Jenner and her team have been cleverly advancing the rollout of these cosmetic products with some precisely sorted out posts on their online networking accounts, with Jenner specifically utilizing the Kylie Jenner Official App and Snapchat to advance the sale of the Kylie Lip Kit. As Teen Vogue called attention, “First there was the sneak look at the bundling, then there was within take a gander at the shading testing, trailed by an off-camera look at her official lip pack photograph shoot.” with regards to her family’s advertising machine technique, Jenner likewise has her own site (and the aforementioned Official App) with a wide range of enticing off camera treats (in case you’re willing to pay cash). In the video the best marketing strategy of making her very famous sisters promoter her brand.
In the 24 hours driving up to the official Kylie Lip Kit release, the promotions went into overdrive, with a whole record of posts on Instagram particularly for the items. Within a day, the record had more than 416,000 adherents, with each of the 13 presents devoted on item pictures and photographs of Jenner and model Jordyn Woods wearing the $29 lipstick-and-liner set.
DEBATE CREATED A NEW MARKET “Require” AND KYLIE’S BRAND TOOK ADVANTAGE
A debate that encompassed the starlet a couple of years back might be a contributing variable to her tremendous achievement. At this point contrasting pictures of Kylie before 2014 and present day Kylie surfaced, making apparent the extreme change in her lips.
As a young lady her lips were dainty, however lately they have unquestionably turned out to be more distinctive even being quite a prominent facial feature. Numerous media outlets began noticing this unmissable change in Ms.Kylie, however her answer was consistently the same—she claimed that the change was because of her developing cosmetics shrewd. While some highly criticized her for getting lip fillers at such a young age and the subject, clearly she was not content with admitting to lip infusions just yet.
Her fans became progressively hysterical about accomplishing the same full mope. Cosmetics instructional exercises, items and different prevailing fashions immediately appeared in leu of Kylie’s newly evolved appearance. W
hether you see this as unpleasant or not, this denoted a vital point of reference. Kylie’s lips, and the discussion around them, created a hype and a sudden business sector “require” that others were attempting to fill.
In the end, following quite a while of hypothesis and fan’s endeavors to reproduce her celebrated pout, Kylie at last confessed to having provisional lip fillers on a scene of Keeping Up With The Kardashians.
After her confirmation, Kylie started to build up her magnificent line and fans were swarming for more.
The Kylie Jenner brand took the boundless and predictable consideration encompassing her lips and transformed it around into a product offering filling another business sector’s need to get “Kylie’s lips.” The buildup was so substantial that when Kylie Cosmetics was propelled, the fans were taking after each promoting ploy.
Name: Tiyala Louis(email@example.com)
- Butler, P. (2016). A Marketing Analysis of the Kylie Jenner Lip Kit Phenomenon –. [online] Tophat-imc.com. Available at: https://tophat-imc.com/marketing-analysis-kylie-jenner-lip-kit-phenomenon/ [Accessed 23 Jul. 2016].
- Avila, T. (2015). Kylie Jenner’s New Lipstick Just Sold Out — And That Speaks Volumes About Us. [online] Mic. Available at: https://mic.com/articles/129350/kylie-jenner-s-sold-out-lipsticks-say-everything-about-our-modern-beauty-obsession#.njVmXBjYm [Accessed 23 Jul. 2016].
- Canal, E. (2016). Forbes Welcome. [online] Forbes.com. Available at: http://www.forbes.com/sites/emilycanal/2016/03/02/kylie-jenners-lip-kits-social-status-and-the-economics-of-scarcity/#ba503b173b0f [Accessed 24 Jul. 2016].