By Chishma 216001882(CHISMA1192)
Apple has been considered as one of the evolving companies of our time. Not just has it been focused on creating inventive items, however Apple additionally concentrates on “bringing the best user experience to its customers through its innovative hardware, software and services.” (Erika 2013)
The organization was months from bankruptcy when Steve Jobs got to be CEO of Apple in 1997. He shut down some projects and branches in the Apple business, and put an attention on more important branches like Apple Computer and the iPod. He transformed Apple into a gainful business, and now they set trends in the market and dominate in various aspects. (Nathan,7 Key Strategies That You Must Learn From Apple’s Marketing)
There was a purpose behind Apple’s gigantic achievement. Apple succeeded because of ‘focus’. Apple eliminated inferior product lines and concentrated on what Jobs had confidence in working. This focus resulted in the iPod, iPhone, Macbooks.
Looking at the company’s recent product lines and income models, it is more like a design firm, media platform or a software powerhouse.
Focus on each of these points individually, you’ll discover an organization at the highest point of its respective industry, but when you combine them into a single entity, you have got the formula for making a standout amongst the leading organizations ever.
How did they do it?
Turn the Ordinary into Beautiful
Apple have been working not only on the features of operating and computer systems, but evolving the design standards as well. Thus, we have the ravishing iMac, the beautiful new Macbook Air, and who could forget, the amazing iPhone 6 series.
Apple focuses on the entire product rather than on single aspect, and it shows.
Ignore Your Critics
As an entrepreneur, you’ll hear many individuals let you know that you need to follow individual or social needs.
Apple chooses to concentrate on manufacturing what they need to rather than listening to critics. When Steve Jobs launched the iPad, the critics stood against them and declared that the iPad would fail.
Apple won at any rate every single time Apple chose to enhance, they were giggled at.
Apple has always charged its innovation more than twice in comparison with its competitors, without blinking.
How could they get away with it?
Well, the answer is twofold:
- They build beautiful products for the customers that loves them passionately.
- They justify their price with features and benefits that can not be matched.
As we have already reached point one, let’s focus on second point.
No other software can match what iTunes brings to the table.
No other laptop is thinner than Macbook Air.
No product is more valuable than the Apple product.
Apple is the Rolls Royce of the technology and design world, and their customers will gladly pay a premium for it. (Nathan,7 Key Strategies That You Must Learn From Apple’s Marketing)
Communicate in the Language of Your Audience
Apple do provides the technical information about the products. Instead of display resolution, you’ll see it uses phrases like “edge to edge glass,” “retina display,” and “LED backlighting.” Since customers do not care about things like megabytes, gigahertz.
Of course, the language is there for those who need it, but it’s provided in a way that makes you want to find out about megapixels.
Become “The Brand”
You buy Kleenex not tissues.
You buy an iPod not MP3 players.
You buy an iPhone not smartphone.
Have you noticed what Apple is doing here? Apple does not choose to lead the sales alone rather they want to own the whole market, which clarifies why they have designed iTunes as the significant music supplier that it seems to be, and why the iPad has now set the trend for future tablet devices.(Nathan,7 Key Strategies That You Must Learn From Apple’s Marketing)
From now onwards, every product will be compared to the iPad, iPhone, iPod, and iTunes. Sadly, this kind of thing is hard to copy, however it’s not impossible.
The iPhone was not the first phone, yet they designed it to be distinctive and made you believe to think it was. Similarly, iMac isn’t the first all in one, but it turned into the one and only that mattered.
You can watch any of Steve Job’s product release and you’ll come to know why every other product in the market comes in comparison to what he has created.
Apple Products deals, 2015, <https://www.linkedin.com/pulse/apple-products-deals-justice-okpalugo>
Erika, Apple, Inc. Marketing Strategy, UGBA 106, <file:///C:/Users/DELL/Desktop/ErikaWhiteAppleCase.pdf>
Hangen. N, 7 Key Strategies That You Must Learn From Apple’s Marketing, https://blog.kissmetrics.com/7-strategies-apple-marketing/
“Steve Jobs Introducing The iPhone At MacWorld (2007).” YouTube. youtube, n.d. Web. 2 Dec. 2010, < https://www.youtube.com/watch?v=x7qPAY9JqE4>