Cadbury – The Real Taste of Life

English chocolatier Cadbury produces delightful chocolates, particularly at the occasions when its offbeat bundling is coordinated just by its liberal flavours. Cadbury’s chocolate bars are loaded with so much regards as caramel, mint, treat crunch, fruits, and nuts. Cadbury’s vacation determinations incorporate a foil-wrapped, empty Santa Claus and a creme-filled chocolate Easter egg.

Giftbox_plus Joycons_forweb_1443669218174.jpg

“Cadbury means quality; this is our promise. Our reputation is built upon quality; our commitment to continuous improvement will ensure that our promise is delivered”.



Today’s dynamic markets and technologies have called into question the sustainability of competitive advantage. Under pressure to improve productivity, quality, and speed, managers have embraced tools such as TQM, benchmarking, and re-engineering. Dramatic operational improvements have resulted, but rarely have these gains translated into sustainable profitability. And gradually, the tools have taken the place of strategy. (Porter 1996)







Strengths in the SWOT analysis of Cadbury

Without any hitch, Cadbury is amongst the top 10 chocolates company of the world. Being a big brand it depicts that it has more strengths than weaknesses. Cadbury has its branches in more than 200 countries of the world. Cadbury has many strong brands in its product portfolio such as dairy milk, Bournvita, Oreo, five star and others. The product are high quality products and some of them are cash cows for Cadbury.

Cadbury has a great appropriation technique set up and like all FMCG organizations, it utilizes the system of breaking the mass. Appropriating to 200 nations with an assortment of more than 40 variations is not a little accomplishment. What’s more, Cadbury has been accomplishing the same for the past numerous years.


Weaknesses in the SWOT analysis of Cadbury

As said beforehand, a brand like Cadbury is relied upon to have numerous qualities and couple of shortcomings, and the same is the situation. Cadbury’s shortcoming is its provincial dispersion considering India has such a wide rustic diaspora which can be secured.

In the meantime, A couple cases here and there have happened in view of the nature of the item where cockroaches or different rodents were found in the chocolate. It is unforgivable for a brand like Cadbury to show such obliviousness in light of the fact that such contaminated chocolates ought not to leave quality control by any means. Along these lines quality control should be reinforced.






Opportunities in the SWOT analysis of Cadbury

Any weakness of the company, would go on to become an opportunity for the company in the near future. Cadbury has already achieved its name in overseas market, now it should look on to expanding within the countries and target the rural areas in specific. This would boost brand presence and turnover. New tastes and flavours are an opportunity if Cadbury could generate regularly.



Threats in the SWOT analysis of Cadbury

Increasing cost and price would make it difficult for supply and distribution of the products to different areas and countries, which would indirectly raise the cost of the products for the consumers. Nowadays people don’t give much of importance to festivals, Cadbury’s marketing strategy depends quite a lot when festivals come nearer. People have now become more health conscious, parents do not give kids chocolates because of its adverse effects.


Cadbury Gorilla Advertise 2007

See the expressions as the gorilla prepares for the moment and watch as it bursts into life.



Segmentation, targeting, positioning of Cadbury


The segmentation of Cadbury items depends on blend of demographics, behavioural and psychographic components; like on the premise of Income and events. You will discover individuals of all age groups and demography getting a charge out of Cadbury items.

Cadbury has a force house line-up of items. Indeed, a few of us will be surprised when they read the diverse assortments and markets where Cadbury is available. An organization may have 1 or 2 money cows, yet Cadbury has a few with the lion’s offer of the business sector. Some in the chocolate business are Dairy milk, Bournville, Five star, Perk, Cadbury eclairs. In the biscuit section is the premium Oreo. In refreshments there is bournvita which again is one of the pioneers in milk additives.

With quality comes cost. As the nature of the items is high, and the drinks and Oreo requires consistent showcasing to be on top, the cost of Cadbury items is likewise high sometimes, though in others it is especially sensible. Items like perk, five star and eclairs give the essence of Cadbury even at lower cost. Dairy milk is thought to be a premium brand of chocolates because of this positioning.

The dissemination of Cadbury is phenomenal and boundless. It is available emphatically in every single urban range and also A, B and C class towns. The rustic advertising of Cadbury is known not frail however that is on the grounds that interest there is likewise feeble.

Company >> C&F agent >> Distributors >> Retailers >> Consumers

As should be obvious, because of the channel, the dissemination expenses of Cadbury are high. In any case, taking into account the interest in the business sector, the expenses would have been high in any case.




1.’Marketing strategy of Cadbury – Cadbury marketing strategy’ 2015, accessed July 25, 2016, from <>.

2.’What Is Strategy?’ 1996, accessed July 25, 2016, from

3., I 2016, ‘Cadbury Dairy Milk’,, accessed July25,  2016, from <>.

4.’Cadbury’s Gorilla Advert Aug 31st 2007′ 2016, accessed July 25, 2016, from <>.

5.’SWOT – Juxtology’ 2016, accessed July 25, 2016, from <>.




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